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Word on the street is that Gibson Guitar is looking for a global Video Production Director in Nashville, TN. Let’s have lunch.
Filmed in 1 day using iPhone’s HD video camera.
Demo Reel includes work from Frito Lay (Doritos), Callaway Golf (Big Bertha – Diablo), Louisiana Hot Sauce, Dallas Backyard Music Festival, NMMA (Discover Boating) and Dominion Enterprises (ForRent.com).
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December 20, 2011
The entire premise of The Big Short by Michael Lewis (and the view of our financial system) is summed up precisely in one sentence toward the end of the book:
“I think there is something fundamentally scary about our democracy… because I think people have a sense that the system is rigged, and it’s hard to argue that it isn’t.”
If you don’t read the book, an article in Vanity Fair sums up how Michael Burry spotted this subprime market bubble back in 2004 and created a way to bet against it.
I recently had a great conversation with a good friend on our way to go mountain biking one weekend concerning the book, business school and the current state of our economy almost three years after it nearly blew up in 2008. He happens to be a bond trader. While there’s always room for optimism, there’s still a machine out there constantly working away from what’s right. The machine builds complex financial instruments for certain structured opportunities, but they always tend to fuel the operators who steer it in the wrong direction.
Christine Chen of Moth to Flame Films (awesome production name) and her full-time MBA colleagues at the University of Texas at Austin put together a little “mock-off” music video of one of SNL’s Lonely Island productions.
Chen and her crew have definitely provided a great study break and eased the pain of finals for a fellow student. Speaking of SNL Lonely Island mock-off music videos, it’s been a year since we sort-of mocked off “I’m on a Boat” (Click Here – shameless self promotion) for Doritos Crash the Superbowl contest. Where does the time go?
Fast Company featured an excellent article today on The Future of Advertising by Danielle Sacks. Through a lot of research and a series of interviews, Sacks brilliantly lays out out how the ad industry is in the middle of a revolution and model meltdown thanks to digital.
Among many humorous and memorable lines, listed below are some of my favorites from the article.
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“I feel like I’m standing here and there are a thousand baseballs dropping from the sky and I don’t know which ones to catch.”
While campaigns once promised glossy anthemic concepts, perfected before being shipped off to the waiting client, digital is incremental, experimental, continually optimized — “perpetual beta” — and never, ever finished.
“Marketing in the future is like sex. Only the losers will have to pay for it.”
“Digital will fuck you up and the way your agencies are built to make money, staff things, price things,” says the instructor. “You guys have to change your DNA, and you’re going to have tough decisions.”
For someone to come out and say, ‘We think a lot of people can offer great ideas’ means, ‘What, I’m not special?’
Thanks to the Internet and digital technology, agencies are finding that the realization of their clients’ ultimate fantasy — the ability to customize a specific message to a specific person at a specific moment — is within their grasp. It is also one very complex nightmare. After all, digital isn’t just one channel. It’s a medium that blooms thousands of other mediums.
The opportunity for marketers is that instead of having to pay for their message to run somewhere, they can “earn” media for free, via consumers spreading YouTube clips, Groupons, and tweets as if they were trying to saturate their networks with photos of their newborn.
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